Tony Bundock is the Director of Genesis Horticultural Solutions and a Priva accredited trainer. Via his business, Tony actively works with commercial growers to develop strategies to enhance their irrigation and nutrient usage, and provides ongoing consultancy to growers. His presentation ‘Setting fire to the irrigation rule book’ will begin with a brief review of traditional irrigation strategies that have been used by growers using substrates as a growing medium, before further exploring some of the recent innovations that are utilised in Europe in relation to irrigation strategies and reduced drain volumes. Tony will also highlight the move by the commercial berry industry to shift towards irrigation strategies that are driven by plant transpiration rates as opposed to solely using radiation as a trigger, and will explain the principles behind the model that is currently being adopted.