I see life from the positive side. Because I am convinced that we are just in time to turn around the disastrous consequences of our old economy on the quality of life on our planet. From a technological point of view, we could solve it today. The fact that we can’t change now - or don’t want to - is really down to ourselves. For instance, with all our subsidies for agriculture and fossil fuels, we maintain systems that are good for the profits of the largest companies on our planet but aren’t good for our own well-being. But whether people want it or not, things are changing. We are witnessing three major trends at this moment that makes the shift happen. It is about adding value, available and affordable technology and 'the city' that will force us into a sustainable world. Today we already see that the investor's money moves from the oil industry to the world of renewable energy and food production.
So if the next grower can be any entrepreneur, investor or even a government and the customer will be 'The City' and new technology will be cheaper, scalable and available … then other things will become important! Running your business will be more than trying to realize something for the lowest price. The future is about integrated solutions! So be connected!